The Challenge
Unifying a Global Brand Through Identity
Nisum, a trailblazer in digital transformation since 2000, has earned its place as a trusted partner to Fortune 500 companies across six countries. With a philosophy rooted in human connection and innovation, their motto—Building Success Together®—captures their approach to relationships, technology, and business growth.
As Nisum expanded globally, the need for a unified brand system became increasingly clear. They faced the complex challenge of capturing the essence of their cutting-edge digital solutions, people-first culture, and deeply held values—care, openness, respect, and excellence—into one cohesive visual and verbal identity. The goal was to develop a consistent framework that would communicate their story across markets, reflect their global scale, and reinforce their role as a true partner in digital transformation.
Our Solution
Crafting a Brand That Reflects Culture and Innovation
XLNC Digital partnered with Nisum to build a comprehensive brand book that would align all aspects of their identity—internally and externally. We began by deeply understanding the company’s values, global presence, and vision set by founder Imtiaz Mohammady. From there, we created a holistic brand system covering logo usage, color palettes, typography, imagery, tone of voice, and design principles.
Each element was carefully designed to reflect both Nisum’s technological leadership and its people-first mindset. The brand book was more than a visual guide—it became a strategic tool to reinforce clarity, trust, and innovation across all touchpoints, from executive presentations to marketing collateral. It also ensured that every communication mirrored the integrity, consistency, and collaborative spirit Nisum brings to its client partnerships.
The Results
A Cohesive Identity for Global Impact
With their new brand book in place, Nisum now operates with a unified and flexible identity system that empowers teams worldwide to communicate with clarity and confidence. This consistency has strengthened brand recognition across global markets and reinforced their position as a leading digital transformation partner.
By helping Nisum align its heritage with its future, XLNC Digital delivered a branding foundation that celebrates the company’s values, amplifies its mission, and positions it for continued growth. It’s a toolkit built not just for today’s success, but to support Nisum as it builds success together—with clients, partners, and communities around the world.
